SMTP is one of the most familiar words for the mail users and mail marketing expert for its sheer benefits. Nowadays, many corporate people are actually replacing traditional Email over it. Because it adds more benefits. The best benefits of it are it can send emails from any location, anytime. Some prospective benefits of simple mail transfer protocol are as follows:
Bulk email marketing is the best way to send out emails and newsletters to clients and customers all around the world. Sending out emails in bulk is only possible through SMTP servers and it is one of the most cost-effective ways of sending out emails to a large number of people all at once. Email marketing uses email protocol services to spread the word to customers.
It provides the simplest form of communicating through email messages between various computers in a particular network. There are no hassles for the end-users as they only need to type their email and send it to the recipient’s email address. The email will just go through a simple process from its server to an exchange server to the recipient’s computer making the electronic communication simple and not complicated.
It also offers reliability in terms of outgoing email messages. If there are instances where a particular message was not successfully sent, the server will always try to re-send the same email until the transmission becomes successful. This is unlike other means of sending an email when one may have to try several times in sending out an email.
Why SMTP Server?
In an email marketing strategy, it is very important to track the status of your emails and what protocol sends email to a mail server. Tracking your emails is only possible if you use an SMTP server. Your emails will be tracked till they are delivered to the recipient. You can also find out whether your mail has bounced, is in the queue or has been deferred. It is also possible to find out the recipients reaction and response to the email. Using this service, you can now find out how successful your email marketing strategy has been.
What happens most of the times is that, your email or newsletter goes into spam or the junk mail of the recipient. This way, many emails do not reach the recipient's inbox and are therefore deleted even before it is opened. Simple mail transfer protocol servers make sure that your emails reach the inbox of the recipients without fail. This reliable service helps people circulate their emails and newsletters without the fear of them land up on the junk mail or as spam. Email marketing is highly successful if a reliable server is used to send out the emails. This server makes sure that emails reach recipients effectively and safely.
So, whether sending from a web app or from regular email software (such as Outlook), this service has been designed to work from any location, anytime around the world. Moreover, you can send non-personalized messages, which makes sending much faster.