In the world of marketing, email campaigns are perhaps the most important and fastest way to reach out to your audience. It is a personalized mass campaigning skillset to create emails that address a consumer one-on-one even when sent at a bulk rate. Often, marketer competes to create attractive emails which would serve their purpose without the threat of being dumped in the spam-box or the promotions tab. Even then, some experience repeated failures when it comes to email deliverability. The reason is simply the missing metric rules which one should follow during an email campaign. Some marketer goes an extra mile and has whole departments to improve email deliverability. The good news is, you can do it too without any external help!
Here are 10 easy ways to ensure that your email is getting delivered in time for a successful marketing campaign.
- Buying a List – A Big No!
To have a successful email marketing campaign, you have to put some effort in it. The first step of the way is to build a high-quality list. What you absolutely should not do is buy a list. Mostly, because emailing to a purchased list is blocked on major SMTP servers and some IMP servers ban it too.
- Personalize – A Welcome Email is More ‘Welcomed’ Than A Business One!
Just as the wordplay suggests, welcome emails have a higher click-through rate than straightaway normal ones. After the initial pitch, send a welcome email ASAP. It will provide a smoother way for a successful trade, and make a good first impression on the consumer (and also their ISPs)
- Have a Consistent ‘From’ Name in Your Emails
Needless to mention, building trust is the groundwork on which your business will flourish. Establishing a trusted nature of the interactive relationship early is necessary. Accomplish that feat easily with a consistent and recognizable ‘From’ name in your emails since sender name and email address is the first thing which pops-up in a mobile notification, the platform used majorly for any online activities.
- Do Not Do What Spammers Do! No All Caps
Using all caps in the subject line is the easiest way to reach the spam-box. It is the first sign of a spam mail. Do not use CAPS for FW or RE either. It is deceptive and does not do much good for your Brand image.
- Avoid Trickery, Honesty Is The Best Policy
The subject line is the reason most consumer opens an email in the first place. To ensure one does so, many choose to trick their subscribers with a non-sequitur subject. Even if this ruse works for some time, it won’t take your campaign far. Avoid dishonest promotions and such at all cost.
- Limit Your Exclamations and Special Characters in The Subject Line
Overdoing on the exclamation and special characters in the subject line will not increase the deliverability rate of your emails. Utilize your creativity in the subject line without excess add-ons and make it attractive enough to guarantee a click-through.
- Video In Emails – Yes or No?
It is not advised to use videos in your email since it can be a major cause for dropped deliverability rates. In fact, some email service providers aggressively discourage their users from doing so. If you have a shareable video, use an image with a link embedded in it as a substitute.
- Links Used in Emails – How Much is Too Much?
Again, avoid getting directed to the spam-box by avoiding too many links in your emails. Keep it to a limit of 5 to 10 per mail, and less is always preferable in a promotional email.
- Keep It Small
Your emails should not be unnaturally long. Nobody has the time to read lengthy ones, and the deliverability rate gets affected when the server scans the unopened or sent-in-trash emails. Keep the size of the emails below 50 KB for an optimum performance.
- Always Include An Unsubscribe Link
Always include an unsubscribe link to your emails. It is the one absolute law you need to follow when undergoing a bulk messaging campaign. It saves you from the trouble of getting blacklisted and gives the consumer a choice whether or not to be a participant in the campaign.
Email marketing campaigns have far-reaching powers and half the cost incurred in comparison to other marketing channels. A smart way to manage your email marketing activities is by using a dedicated SMTP server. One of the best SMTP servers available in the current market is SMTP2GO. It gives you unlimited emails per month, a built-in unsubscribe link with every email and real-time analytics of your email activities. All of these benefits come at the cheapest of rates, and if you want a trial run first, you get to do so for free! Start your successful email marketing campaign with SMTP2GO today!
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